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But is it all a marketing ploy designed to sell lower-quality goods that never made it into stores?Or can you find genuine bargains on last season’s products?This blog post is a part of our article-series running for 16 weeks in the London Lifestyle and Fashion Blog and provides a more hands-on explanation of marketing a fashion label online. For any start-up or established fashion businesses online marketing should be an integrated part of their overall marketing strategy.In this article-series, we will go through a list of useful tips, hints and tools that fashion designers and artists can use to promote their brands on the internet. You can’t market your label online with success if you have no website set up. Make sure you got some quality photos to advertise with and upload some high resolution images to the press section of your website.M&S, which has 50 outlet stores around the UK, launched its own outlet website in February 2012.It has over one million visitors to the site every month, compared to 15.6 million to the main M & S website.
When pushed on whether the two items were the same quality, the spokesman admitted the more expensive T-shirt was made to a higher quality because the fabric is fade-resistant and resists bobbling.However, a refurbished Fujifilm Fine Pix J100 digital camera sold through auction for £22 on Wednesday.The same camera is available new on Amazon for £129.95.Retail giants such as M&S, John Lewis, House of Fraser and Tesco are getting in on the action with online outlets, but are they genuinely selling recent stock at heavily discounted prices or are you paying for lower quality?- Price glitches, consumer loopholes, rates predictions: enter your email to get our weekly money newsletter Many brands are using the auction website e Bay to sell their surplus goods.
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Tesco, House of Fraser, French Connection and Savile Row Company all have e Bay outlet stores.